Looking for the best platforms to sell digital products?
Whether it's courses, ebooks, templates, or downloads, the platform you pick can make selling easy or a constant headache.
In this guide, I'm breaking down the top platforms so you can see what each one does best, who it's for, and which one will help you start selling faster and growing your business without the tech stress.
The best platforms to sell digital products – summary
TL;DR:
- Sellfy is the best for most users. It's the simplest way to sell digital products online.
- Payhip is the best option for those who want to sell digital products, subscriptions, and online courses.
- Thinkific is best for selling courses and monetizing communities.
#1 – Sellfy
Sellfy is hands-down the best way to sell digital products online. It's super easy to use, supports all digital product types, and doesn't charge any transaction fees.
Sellfy gives you two ways to sell digital products.
The first is as a checkout solution. If you already have a website, just copy a line of code to embed buy buttons, product cards, or your whole store. When someone clicks, Sellfy handles the checkout right there on your site.
The second is to build a full ecommerce site from scratch. This is where Sellfy really comes into its own.
Sign up, use the Store Customizer to tweak your design, then add your digital products. You can sell ebooks, videos, audio, PSDs, AI files, or anything up to 10 GB. There is no limit on the number of products.
Set your pricing how you want. Charge a flat rate, let customers pay what they want, or create subscriptions for weekly, monthly, or yearly payments.
Sellfy also has features built for digital sellers. PDF stamping adds a customer's email to every page, unique download links prevent piracy, and built-in video streaming lets customers watch content without downloading large files.
It is not just for digital products. Sell physical goods or print-on-demand merchandise with on-demand fulfillment. Completely integrated. No need to integrate third party tools. That's pretty amazing and something I've not found in other store builders.
Every plan comes with unlimited products, unlimited traffic, no extra transaction fees, and marketing tools like discount codes, email campaigns, upsells, and pixel tracking. Sellfy makes selling online simple.
Key features
- Supports all types of physical and digital products and subscriptions
- PDF stamping, video streaming, limited downloads to protect against piracy
- Store builder and embeddable buy buttons
- Marketing tools like discount codes, emails, upsells, etc.
- Print-on-demand fulfillment service
Pros and cons
Pricing
Plans start from $29/month, discounts are available with yearly and two-yearly plans. Get started with a 14-day free trial.
Read our Sellfy review.
#2 – Payhip
Payhip is an all-in-one platform that comes with everything you need to build your website and start selling digital downloads. It's a popular choice for beginners thanks to its no-limits free plan. And you can use it to sell online courses!
With Payhip, you can sell six types of products: digital downloads, online courses, memberships, coaching, physical goods, and bundles.
Adding a product is fast. Pick the type, set your price, add preview images, and hit publish. Payhip creates a product page and gives you a link you can share right away.
It supports multi-currency payments, pay-what-you-want pricing, and even has a license key generator for software. Just tick a box and each customer gets a unique key at checkout.
My favorite feature is automatic tax and VAT collection with EU and UK reporting. It takes the headache out of staying compliant, especially for global sales.
Payhip also gives you access to every feature on its free plan with unlimited products and revenue. Free users pay 5% transaction fees, Plus plan users pay 2%, and only Pro plan users get zero fees, though the Pro plan subscription is higher.
Key features
- Sell 6 product types: digital downloads, memberships, coaching, physical products, and bundles
- Built-in course creator to help you build and sell eLearning products
- Marketing tools to help you sell more digital products (email marketing, coupons, cross-selling, etc.)
- Tax & VAT tools
- License key generator for selling software
Pros and cons
Pricing
Free plan available. Paid plans start from $29/month.
Read our Payhip review.
#3 – SendOwl
SendOwl is a great option if you want to start selling digital products through your own website, Shopify store, or social media.
It's an all-in-one checkout solution that handles payment processing and secure digital file delivery.
Once you've signed up, you upload your products and set your pricing and delivery options. Then, grab a link to the sales/payment page and share them wherever you want to sell online.
Alternatively, you can copy-paste a code snippet to embed buy buttons and cart buttons on your website. Or connect SendOwl to your Twitter, Facebook, Linktree, etc. to sell through social media.
If you don't have an existing website to sell through, you can use SendOwl to put together a very basic online store too. However, it doesn't look very professional and you can only list up to 10 products, so I wouldn't necessarily recommend it.
When you make a sale, SendOwl will automatically deliver the file to the end buyer for you. And with the Drip feature, you can even deliver digital products bit by bit at regular intervals.
For example, if you're selling an online course subscription, you could use SendOwl to send the first chapter through straight away, then the next chapter a week later, and the third a week after that, and so on.
Aside from the checkout and file delivery, SendOwl also comes with a bunch of useful marketing features to help you sell more digital products, including abandoned cart reminders, discount codes, one-click upsells, etc. There are also tax tools, analytics, and all the other stuff you need to manage your business.
The downside? SendOwl doesn't offer unlimited storage and charges transaction fees on all plans. On the Starter plan, these are pretty steep at 5% per order. However, that drops down to just $0.33/order or $0.17/order on higher-priced plans, which isn't too bad.
Key features
- Customizable checkout and shopping cart
- Digital file delivery and drip content
- Marketing features (abandoned cart reminders, discount codes, upsells, email templates, etc.)
- Anti-piracy features (PDF stamping, codes & license keys, time-restricted downloads, etc.)
- Automated order reports and income analytics
Pros and cons
Pricing
Plans start from $39/month. Try free with a 30-day trial.
#4 – Thinkific
Thinkific is the best platform for users who plan on selling courses or monetizing communities. It's one of the only platforms out there to offer 0% transaction fees.
Thinkific has been built specifically for knowledge entrepreneurs. It's a complete learning management system that gives you all the tools you need to create, sell, and market online courses in one place.
First, you'll need to set up your Thinkific website. This is where you'll sell all your digital products, communities, and online courses.
Next, you can use the integrated Course Builder to put together your eLearning products.
There are a bunch of pre-made course templates to speed up the process, or you can just start from scratch. All you have to do is add chapters and lessons to create your course structure, then fill them out with multimedia content.
Your lessons can include everything from pre-recorded and live videos to text, audio, interactive assessments, and downloadable files.
Once your course is ready, you can publish it and start selling it through your Thinkific website. You have a lot of options when it comes to pricing: You can make your course free, charge one-time fees, offer subscriptions or monthly payment plans, etc. You can bundle your course up with other digital products and sell them together as part of a package.
Aside from the course builder, Thinkific also comes with a Community Builder tool. This lets you create your own members-only community space on your website in one click, which you can then sell access to through your store as part of your digital subscription packages.
Key features
- Course builder and templates to create digital eLearning products
- Community builder to create and sell paid communities
- Website builder to put together your digital product store
- Marketing & sales tools
- Analytics and reporting
- Student management system
- App store
Pros and cons
Pricing
Paid plans start from $49/month, save 25% with yearly billing.
Read our Thinkific review.
#5 – Podia
Podia is another solid platform to sell digital products. It's a particularly good choice for anyone who plans to sell online courses or subscriptions.
Podia is pretty easy to use and gives you everything you need to start selling digital products fast.
You get a drag-and-drop website builder, landing page templates, email marketing tools, and a few unique features that set it apart from other platforms.
With Podia, you can sell ebooks, videos, worksheets, online courses, paid memberships, webinars, and more.
My favorite feature is the built-in course builder. Add as many modules, lessons, and assessments as you want, control all your course settings, and publish. Podia automatically creates the pages, and students get instant access in the built-in course player.
The Community tool is another standout. Create a members-only space on your site where people can post, comment, and interact. Bundle it with your courses or digital products, sell it on its own, or give free access. It's quite flexible.
On top of that, Podia includes an affiliate system, one-page checkout, lead magnets, global tax support, and everything else you need to sell digital products without headaches.
Key features
- Drag-and-drop course builder to create eLearning products
- Integrated course player and learner management tools
- Community builder to create and sell paid communities
- Sell all types of digital downloads
- Marketing features (affiliate system, lead magnets, etc.)
- Single-page checkout
Pros and cons
Pricing
Paid plans start from $39/month, save 17% when you pay yearly. Get started with a 30-day free trial.
Read our Podia review.
#6 – Teachable
Teachable is another good option. As the name suggests, it's mainly designed for selling eLearning courses, but you can also use it to sell other types of digital products including downloadable files.
Once you sign up for Teachable, it'll automatically create your online school for you. This is where you'll sell all your courses and other digital products, and also where students log in to learn and interact.
You can customize your online school website as needed, and use the drag-and-drop course creator to put together your course products.
I like that Teachable is powered by AI. So, for example, you can use the AI writer to automatically generate a course outline for you based on your prompts. This saves you a ton of time.
There are also lots of advanced tools to help you manage students and offer better, more interactive learner experiences.
Plus, sales and marketing tools to help you drive sales, analytics and reporting to help you measure performance, gather insights, and more.
Uploading other digital products to your store is super easy. And once you've added them, you can sell them on their own or sell them as order bumps, bundles, or upsells.
While Teachable has a lot going for it, the biggest downside is the price. Its monthly subscription plans are more expensive than most.
Key features
- Website & online course builder
- Learner management system (LMS)
- Assessments and certificates
- Sell digital downloads
- Product bundles
- Subscriptions and memberships
- AI writing tools
- Analytics and reporting
- Sales and marketing tools
Pros and cons
Pricing
Paid plans start from $29/month with a transaction fee of 7.5%. Higher plans have no transaction fees and more features.
#7 – Stan
Stan is the best choice for influencers and creators. It lets you build your own link-in-bio page and use it to sell all sorts of digital products.
Stan's different from the other platforms we've looked at so far in that it's specifically designed for people who sell products through social media.
Basically, the idea behind Stan is that you use it to create a mobile-ready landing page that's optimized for social media, then link to it in your social media bio. Then, you ask people to click the link in the captions of your social posts.
There are lots of other ‘link in bio' tools (Shorby, Linktree, etc.) that do the same sort of thing. But Stan's one of the only ones we've tried that has ecommerce features, so you can actually sell digital products and take payments directly from the bio link page.
I also like that Stan charges zero transaction fees, so you get to keep 100% of your sales revenue. The monthly subscription costs are very affordable too, though there isn't a free plan.
I really like its one-tap checkout too. People who click the page can complete their purchase in one click without having to fill out a bunch of information. This reduces friction points, which helps boost conversion rates.
Key features
- Link-in-bio page builder
- Sell digital products through your bio page
- Integrated calendar booking system
- Memberships & subscriptions
- One-click checkout
- Email list builder
Pros and cons
Pricing
Plans start at $29/month, save 20% with annual billing. Get started with a 14-day free trial.
#8 – Kit (formerly ConvertKit)
Kit is a creator marketing platform that's loaded with commerce features. Use it to sell digital products and manage your email marketing campaigns in one place.
With Kit, you can sell just about any digital product; ebooks, albums, presets, videos, and even paid newsletters.
Pricing is totally flexible. Charge a one-time fee, set up recurring subscriptions, let customers pay what they want, or break payments into monthly installments.
Once your products are ready, customize the product pages and embed them in your marketing emails to start driving sales.
Email is where Kit really shines. Create opt-in forms, landing pages, manage your list, and set up automation sequences that actually work.
The segmentation tools are powerful too. You can automatically recommend relevant upsells to customers based on what they've already bought, making it easy to boost revenue without extra effort.
Key features
- Sell all types of digital products
- Sell paid newsletters
- Email marketing automation
- List building and opt-in forms
- Custom product recommendations
- Segmentation and personalization
Pros and cons
Pricing
Free plan available. Paid plans start from $39/month, get 2 months free with yearly billing.
#9 – Shopify
Shopify is one of the most popular online selling platforms in the world. It's mostly designed for selling physical inventory, but you can also use it to sell digital products.
What I love about Shopify is how much it gives you right out of the box.
You get everything you need to sell online and run your ecommerce business smoothly. A website builder, free and paid themes, a high-converting checkout, payment processing, customer management, and tons of marketing tools.
And if Shopify doesn't have what you need, there's a plugin for it in the Shopify App Store.
That said, Shopify is built for selling physical products, so it comes with features you might not need, like shipping and inventory tools.
It also doesn't handle digital file delivery on its own. You'll need an app for that. The good news is there are plenty of great options, including free tools like the Shopify Digital Downloads app.
Key features
- Website builder and customizable store themes
- Checkout and payment processor
- Product and inventory management
- Customer and order management
- App store with tons of third-party integrations
Pros and cons
Pricing
Plans start from $5/month. Get started with a 3-day free trial, then $1/month for the first 3 months.
Read our Shopify review.
#10 – Gumroad
Gumroad is one of the best free platforms for selling digital products. It doesn't charge any monthly subscription fees, which makes it a good choice for sellers who want to get started with zero upfront investment.
Gumroad was specifically designed for selling digital products, so it comes with lots of features that digital sellers need.
For example, if you're selling software, Gumroad can generate license keys for your customers.
If you're selling audio, you can upload multiple versions of your tracks at different prices (for example, you could charge more for lossless audio). Likewise, if you're selling ebooks, you can offer them in different formats: PDF, ePub, Mobi, etc.
Gumroad also understands that copyright theft is a big deal for digital product sellers, so it comes with a bunch of features to help protect your intellectual property: All download links are unique, buyer IP addresses are tracked, videos are sold as streaming-only, and you can stamp ebooks to deter sharing.
The sites you build with Gumroad always look great, and the storefronts are fully customizable. The platform also comes with features to help you promote your products, like email newsletters, and manage your online business, like VAT collection and automated workflows.
Key features
- Website builder and templates
- Sell all types of digital products
- Email newsletters to promote your products
- Product variations
- License key generation
- Anti-piracy features
Pros and cons
Pricing
Gumroad is free to use, but the platform takes a 10% cut of every sale you make in fees.
Frequently asked questions
Before we wrap up, here are the answers to some frequently asked questions about selling digital products.
Final thoughts
At the end of the day, the platform you choose can make selling digital products either easy or frustrating.
Test a few from this list, see which one fits your workflow, and start getting your products in front of the right audience.
If you want to take things even further, check out our guide on selling digital products through social media to reach more customers and boost your sales faster.
Pick the right tools, take action, and let your digital products start working for you.
Related Reading: The Best Platforms To Sell Ebooks.
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